What is This Jargon!?! Art Deco and Streamline Moderne???

Last week I was in downtown Sacramento for a chocolate tasting with co-workers and I had an opportunity to walk around 9th and 10th Streets in between J and K Streets- basically a square around the block.

I took a number of photos and wanted to share those images with you….and tell you about some jargon!

Art Deco.

Streamline Moderne.

They’re jargon and they’re architectural terms. Art Deco is a style that appeared in Paris in the early 1900’s in the construction of two different apartment buildings. The architects were Henri Sauvage and Auguste Perret. The apartment buildings were constructed of reinforced concrete- used for the first time for residential buildings in Paris. The architectural design of the buildings consisted of clean lines, rectangular forms, and there were no decorations on the facade. The term applies to not only architecture but to visual arts and design. The name, “Art Deco” comes from Art Décoratifs a phrase used during the International Exhibition of Modern Decorative and Industrial Arts that was held in Paris in 1925. In general Art Deco is associated with luxury and modernity; expensive materials were used with superb craftsmanship. Streamline Moderne is an architectural term used for a later styleof Art Deco seen during the 1930’s. Below are lists of the features seen in both types of styles.

Specific Features:

Art Deco:

Smooth Wall Surfaces

Stucco, Stone, Metal, Polychromy

Simple, Geometric Forms and Motifs

Vertical Emphasis

Rectangular Forms

Streamline Moderne:

Curved Forms

Stucco, Fluted/Pressed Metal, Ribbon Windows, Glass Block Windows

Long Horizontal Lines

Nautical Elements

Horizontal Emphasis

Curved Walls

Flat Roof lines

The following are images that I look around the Blocks of 9th and 10th Street, in between J and K Streets. They are in the order of which I took the photographs, where I started on 10th Street, walked up Kayak Alley, arrived on 9th Street and then eventually walked down J Street back to 10th Street. There were only a few buildings I could find information on; one building is listed on the National Register of Historic Places; other information came from historic photographs of the streets and from the Pacific Coast Architectural Database created by the University of Washington. 

1118 10th Street

Looking Up
This is the Forum Building. It was constructed in 1911. It definitely has Art Deco detailing around the main entrance and the general vertical feeling of the building. In 2000, rehabilitation work was done on the facade to preserve its wonderful details!
Forum Building
The front doors of the Forum Building.

Store Fronts on 9th StreetBuilding DetailBlack Birds

Ruhstaller Building
The blue building is the Ruhstaller Building, which is listed on the National Register of Historic Places. It was constructed in 1898 for the business man, Frank J. Ruhstaller. The building is eclectic in that in combines a number of architectural style features including Queen Anne, Romanesque, and even Art Deco motifs.
Corner of 9th Street and J Street
Another view of the Ruhstaller Building. The building was used by Frank J. Ruhstaller for his business offices, for the Buffalo Brewing Company/ SPace was rented to doctors and other business. For a time the Elks Club has space in the building. The tall building seen behind the Ruhstaller Building is the California-Western States Life Insurance Company headquarters.
Building Detail on J Street
A view of the California-Western States Life Insurance Company headquarters and its immediate neighbor.
California-Western States Life Insurance Building
Looking up at the California-Western States Life Insurance Company headquarters. The building was designed by George C. Sellon and built in 1926. The building is 14 stories tall.

Side Walk DetailBuildings on 10th StreetCorner of 10th Street and K StreetBuilding Detail on 10th Street

Sources and Further Information-

Sacramento Buildings: http://pcad.lib.washington.edu/building/19942/

http://sacramento.pastperfectonline.com/search?utf8=%E2%9C%93&search_criteria=10th+street&searchButton=Search

Rahstaller Building: https://npgallery.nps.gov/pdfhost/docs/NRHP/Text/82002237.pdf

Architectural Styles: All of these links have wonderful photos of significant buildings that are designed in these architectural styles, check them out!

https://en.wikipedia.org/wiki/Art_Deco

http://www.architecturaldigest.com/gallery/worlds-most-beautiful-art-deco-buildings

https://en.wikipedia.org/wiki/Streamline_Moderne

https://architecturestyles.org/art-deco/

 

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